After 5 years of experience in advertising and sales, Nicolas took his digital marketing expertise and passion for the beauty industry and founded Advertising-Shark, along with ABCD Developement.

What started as a small initiative quickly grew into a nationwide movement, helping hundreds of permanent makeup artists stand out in competitive markets, attract high-quality clients, and consistently fill up their appointment calendars.

With a deep understanding of the challenges PMU artists face — from low visibility to inconsistent bookings — Nicolas built a proven system that generates qualified leads on autopilot, while also guiding artists through every step of turning those leads into paying clients.

Today, ABCD Developement is more than just a marketing agency — it’s a trusted growth partner for ambitious PMU artists who are ready to scale their business, charge their worth, and create lasting success in the beauty world.